Broadway & Beyond Theatricals (BBT) is dedicated to the distribution and creation of quality branded theatrical content for traditional and non-traditional venues throughout North America and beyond.
BBT’s InHouse booking division delivers quality productions tailored to a venue’s size and budget. BBT’s Custom Content division offers commercial producers and IP stakeholders strategic management, consulting services and distribution solutions, while producing quality theatrical content in New York and for the road.
Founder, Co-President of content
Victoria Lang, a Founder of Broadway & Beyond Theatricals, has enjoyed an award-winning producing career in theatre, television and film. On the cutting edge of the best Off Broadway theatre she has produced such hits as FOUND: A New Musical, SILENCE! The Musical (Best Musical:Off Broadway Alliance Award, Top 5 Musicals: Time Magazine), SHOUT! The Mod Musical, JOHNNY GUITAR (Best Off-Broadway Musical: Outer Critics Circle Award), MATT & BEN (Top 5 Plays: Time Magazine), and David Friedman’s LISTEN TO MY HEART (Drama Desk Award); and tours of SHOUT!, GIRLS NIGHT and DIVORCE PARTY THE MUSICAL. Recent Broadway productions include TOOTSIE (Tony nomination), THE CHER SHOW, SYLVIA, 1984, and ESCAPE TO MARGARITAVILLE. West End includes FUNNY GIRL, BAT BOY and SHOUT! Television: Live With Regis & Kathie Lee (3 Emmy nominations), Specials for PBS and A&E. Film: Macbeth in Manhattan, Dark Tides & more.
Victoria has managed the operations and finances of several successful businesses as Co-Founder/President of Plus Media & Plus Entertainment and President of Lang Entertainment Group, as well as co-Founder of Off Broadway Touring. Victoria attended Emerson College and graduated with a BFA in Theatre Arts Summa Cum Laude from Long Island University. She is a member of the Broadway and Off Broadway Leagues, the Off Broadway Alliance and BAFTA.
Tracey Stroock McFarland
Founder, President of booking
Tracey is a seasoned theatrical executive with two successful decades of touring industry experience. She graduated Magna Cum Laude from Hamilton College with a degree in Theatre. After a year in UCLA’s MFA Actor/Waitress Training Program and a stint as an almost working actor, Tracey discovered the world behind the curtain and never looked back. She has held senior positions at The Booking Group and The Road Company, where she worked on a wide variety of touring theatricals including RENT, THE PRODUCERS, MAMMA MIA!, CABARET, ANNIE, DAVID COPPERFIELD, RUGRATS LIVE and MICHAEL FLATLEY’S LORD OF THE DANCE.
In 2014, Tracey founded InHouse Booking, a boutique theatrical booking agency dedicated to bringing the best of live touring entertainment to theatres across North America. There she oversaw the inaugural tours of Rudolph the Red-Nosed Reindeer The Musical, The Hip Hop Nutcracker with MC Kurtis Blow, and Dan & Phil’s The Amazing Tour Is Not On Fire, as well as national tours of Legally Blonde The Musical, An American in Paris, and Matthew Bourne’s Cinderella and Swan Lake, to name a few.
Founder, Co-president of content
Ryan has been at the intersection of intellectual property and theater for the majority of his career.
He has worked on the development, production, financing and licensing of theatrical productions with Theatrical Rights Worldwide, CBS, The Public Theater, Williamstown Theater Festival, Sony Music, Playscripts, and RKO, where from 2012-2016 he managed the stage rights in the golden age film library and was in charge of the studio’s theatrical licensing, producing and investing operations.
Notable productions include: THE WOODSMAN, HERE LIES LOVE, THE ORION EXPERIENCE, YEAST NATION, DOCTOR ZHIVAGO, TOP HAT, BIG FISH, and CHEERS: LIVE ON STAGE.
Prior to beginning his producing career, Ryan worked in the executive and theater operations departments at Jujamcyn Theaters, and in the professional licensing department at Theatrical Rights Worldwide, managing licenses of such shows as SPAMALOT and THE COLOR PURPLE for major professional theaters domestically and internationally.
Ryan holds a B.F.A. in Musical Theater and Directing from The Boston Conservatory, and an M.F.A. in Theater Management and Producing from Columbia University.
Barbara Pinneke Cooley
vice-president of Touring
Barbara is an entertainment executive with over twenty years of experience in the production and promotion of concerts and theatrical shows; tour development and management; and arena and theatre administration. She was a part of the executive team that opened the Fargo Dome in North Dakota which held over 250 events in its first year of operation. Barbara was also a Promoter Representative for Neil Diamond, overseeing two national tours and sold out shows in over 100 arenas. In addition, she developed and managed promotional tours for Fox Kids and Fox Family and recently produced ELVIS LIVES, the first ever Elvis tour utilizing Elvis Tribute Artists that was endorsed and co-marketed by Elvis Presley Enterprises.
She holds a B.A. in Communications and Rhetoric from Iowa State University with a minor in Theatre. Barbara actively volunteers in the theatre programs at the Girls Preparatory School and McCallie School in Chattanooga, TN where she resides with her husband, two children and their Bernese mountain dog.
vice-president of sales
Glenn started his career in the late 80’s as an assistant in the music division at The William Morris Agency in NYC. In 1991 he began his career as a theatrical booking agent with American Family Theater in Philadelphia. After 5 years of booking children’s musicals, Glenn was hired by CAMI Theatricals in NYC and represented national touring musicals produced by Troika Entertainment. In the late 90’s Glenn moved on to Gurtman & Murtha Associates and then Living Arts, Inc., in New York City, where he was the national booking director for The Gershwin’s PORGY & BESS national tours.
In 2005, Glenn and his family relocated to Tampa, Florida. Shortly after the move, Glenn helped Orin Wolf launch Off Broadway Booking in NYC. After 5 successful years, OBB merged with AWA Touring to create AWA Partners in NYC, and Glenn was promoted to V.P. of Sales. In 2015, was hired by Starvox Booking, LLC as the V.P./Director of Sales.
Glenn has a B.S. in Business Administration from Bentley College in Waltham, MA, is married and has two boys, Alex & Colin.
Booking, Operations Associate
Monica Smith is a Booking Associate with InHouse Booking supporting the booking process with research, route preparation, client communication and contracting support. With a master’s degree in Sport Administration and Event Management from Lock Haven University, Monica’s work with InHouse combines her lifelong family history in the arts with her own passion for planning, organization and logistics. During the last 4 years with InHouse Booking Monica has also worked with 4Site Programming and Midwood Entertainment as a Talent Buyer. Prior to joining InHouse Booking, Monica was a collegiate volleyball coach. Monica resides in State College, PA with her wife and kids.